Started in 2003 by running enthusiast Wayne Edy Inov-8 was created with the hopes of bringing fellow runners a range of products that could protect against the harsh elements while enhancing the athletic experience. Inov-8 puffers customers a range of products ideal for men, women and children including trail, mountain, fell, ultra, road and park running shoes. The brand also houses a selection of cross-training and gym shoes, hiking boots, apparel such as trousers, outerwear, jackets, mid-layers and base layers to help protect against the elements.