The wide assortment of fashion, food, scents, beauty and functional home items is curated to simplify good choices and provide inspiration for a more beautiful everyday life. Our design studio and head office are located on Södermalm in Stockholm, Sweden, and in total we are more than 200 people working for the brand around the world: designers, chefs, architects, buyers, pattern-makers, producers, mothers, fathers, readers, runners, artists and hobby gardeners.